UCI Sanctioned Cycling
g4 Productions was brought in on short notice to execute the PICC bike race. This world-class event was held every year for 30+ years and was an important event for the city of Philadelphia. Facing the potential of cancellation, g4 was able to put together the event meeting all stakeholder requirements in about four months.
g4 Productions experience with professional racing events in major markets, knowledge of the sports requirements and relationships with the teams and governing bodies for the sport allowed it to produce an event that showed the city in a positive way that was on time and below budget.
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