Who We Are

About us

g4 Productions is a woman-owned event-planning and production company with particular expertise in participatory sporting events and fundraising events for non-profits and charities.

g4 offers a complete range of services including sponsorship activation, budget preparation and management, website management and content, community outreach, PR, hospitality, technical, operational and logistical support.

g4 Productions can plan, promote and produce a turnkey event or oﬀer consulting services providing a complete package of event information for in-house implementation.

The advantages to be accrued by using g4 Productions is the elimination of any learning curve or ramp-up time to acquire knowledgeable and experienced resources to execute a successful event.

THE g’s

Robin Morton

CEO & Co-Founder

Robin's Bio

An inductee in the U.S. Bicycling Hall of Fame with over 35 years of experience organizing and providing turn-key solutions for world class competitive cycling events, Robin was the first female Team Director in the sport of professional cycling. Robin has organized and managed professional cycling teams that have competed throughout Europe and North and South America.

As Event Technical Director, she has been responsible for the overall management, technical organization and competition for over 150 international world class sporting events in most major U.S. markets for competitive Road, Track, Cyclo-Cross and Mountain Bike events with experience in single and multi-day events

She served as the Assistant Competition Manager for the cycling events for the 1996 Atlanta Olympic and Paralympic Games and as the Chairperson for Cycling for the National Senior Games.

Robin brings her lifetime of strong relationships with the United States Cycling Federation, the UCI and the cycling industry to every event she manages.

Alice Armstrong

COO & Co-Founder

Alice's Bio

A founding partner of g4 Productions, LLC, Alice’s background is in corporate hospitality, catering and event planning.

During her 20+ years in the event production industry she has served as the Director for events in San Francisco, Houston, Philadelphia and New York.

Alice’s greatest strength is her logistical and operational skill and experience – including all aspects of event production ranging from City and State permitting, relationship building with State agencies and complete oversight of complex housing arrangements and meal planning (i.e. Atlanta Olympic Games) and was an integral part of the Philadelphia Marathon in her role as Course Manager.

Alice has produced events held in major U.S. markets including San Francisco, New York, Philadelphia, Atlanta, Houston and Washington, DC.

g4 provides a full complement of trained and experienced staff to attend to every detail to ensure a successful event.